Headline news
in eight languages

The Volvo Penta global experience.

Volvo Penta is a leading manufacture of marine and industrial power systems and a part of the Volvo Group.

A major market sector for Volvo Penta is supplying engines and support services to owners and operators of sailing yachts and power craft for leisure applications.

Volvo Penta's only contact with their end user is through the local sales and service dealer network. So to keep in touch on a regular basis and to develop an added value environment for their products, a twice-yearly newspaper was produced in eight separate languages for distribution world-wide.

Customer Newspapers

Despite all the latest computer based communications tools, newspaper format bulletins continue to succeed as an excellent way to update customers with an overview of company activity.

Often they are linked to a wider message development programme or integrated within a campaign structure.

For clients already engaged in the regular distribution of articles and releases to the press, the customer newspaper can almost write itself, by using re-edited versions of recently issued stories.