Sales force
focus programme

A sales focus programme called TeamTalk was produced for the UK division of the leading control and automation components manufacturer, Telemecanique.

The programme integrated one-to-one customer dialogue within the sales visit with wider promotional activities involving direct mail, advertising, press relations, customer newspapers and sales support materials.

The TeamTalk strategy highlighted a product for each two-month period that specifically had to be introduced within each sales visit - whether or not it was known that the customer had an application for the product.

Here is an example from one of the TeamTalk campaigns for a new range of proximity sensors. The programme met with such success that it continued to form a core marketing strategy within the components group.