At last.
European
harmonisation
bears fruit

SCA Packaging is a leading European supplier of corrugated board and finishing cases.

The company needed to influence a process of change across the entire food distribution market.

New trends and competitive pressures call for greater standardisation in the corrugated trays commonly used to distribute perishable foods.

The brief was to persuade the market to adopt a common standard of modular interlocking trays.

A complete communication programme was developed, targeted at key influential specifiers within the packaging, food manufacturing, distribution and retail sectors.